The Economics of Beauty: Why We Spend Billions on Self-Image

How do societal pressures and marketing drive our multi-billion-dollar beauty spending, and what hidden factors influence your self-image decisions?

Behavioral Economics: How Your Brain Tricks You at the Store

Theories in behavioral economics reveal how your brain is subtly manipulated at the store—discover the secrets behind your shopping decisions and how to outsmart them.

Love and Money: How Couples Can Tackle Finances Together

Money matters can make or break love—discover essential strategies couples use to successfully navigate their financial journey together.

The Psychology of Spending: Why We Buy What We Buy

Breaking down the hidden motives behind our purchases reveals surprising insights into why we buy what we buy and how to take control.

The Economics of Valentine’s Day Kissing BoothsBusiness

Inefficient pricing and capacity management can hurt your Valentine’s Day kissing booth’s profitability—discover how to optimize for maximum success.